Last April, the Ministry of Health promulgated Ministerial Decree No. 301/2026 on Nutritional Labels. Meanwhile, the fate of the sugary beverage excise remains uncertain. In this brief, we unpack the journey, latest developments, and remaining uncertainties for both policies.
Sugary beverages are increasingly finding themselves in policymakers’ crosshairs.
Last April, the Ministry of Health promulgated Ministerial Decree No. 301/2026 on Nutritional Labels, mandating standardized labeling for all processed beverages based on their sugar, salt, and saturated fat content across four levels: A/B/C/D.
Meanwhile, the fate of the sugary beverage excise remains uncertain. Despite being postponed multiple times even after its revenue was included in state budget projections, recent comments from Finance Minister Purbaya Yudhi Sadewa indicate that Indonesia must first achieve 6% GDP growth before consumers can “stomach” the excise.
In this brief, we unpack the journey, latest developments, and remaining uncertainties for both policies.
The purpose of this document is to provide general information about Sugar on Trial: Indonesia's Labelling and Potential Taxation Reforms. The contents of this document should not be construed as specific recommendations or advice. For questions about the contents of this document, please contact Mandala Consulting. The information in this article is accurate as of the publication date. However, due to the rapidly changing nature of the law in Indonesia, the accuracy of the information will be limited.
